Our Favorite Posts Of Last Week (Jul 15, 2018)

HTTP/2

HTTP/2 is the 1st major revision to the HTTP protocol in 20 years, used by the World Wide Web. It can provide big time benefits to site speed!
Link: https://marketing.deepcrawl.com/acton/fs/blocks/showLandingPage/a/31628/p/p-0051/t/page/fm/1
Word Count: 119

Apologies to @JohnMu and Other Thoughts on the MozControversy

First, Wow. I went into MozCon with a BHAG of delivering the “single best talk on SEO ever.” It was certainly audacious given the incredible lineup of speakers and the ~20 years of brilliant minds who have come before me.
Link: https://medium.com/@ipullrank/apologies-to-johnmu-and-other-thoughts-on-the-mozcontroversy-9f2b51c5b685
Word Count: 2164

Association Rules and the Apriori Algorithm: A Tutorial

When we go grocery shopping, we often have a standard list of things to buy. Each shopper has a distinctive list, depending on one’s needs and preferences. A housewife might buy healthy ingredients for a family dinner, while a bachelor might buy beer and chips.
Link: https://www.kdnuggets.com/2016/04/association-rules-apriori-algorithm-tutorial.html
Word Count: 2414

Search Console Search Analytics API Increased Max Results / Rows To 25,000

Google announced on Twitter that they have increased the maximum results of results or rows of data you can get per request from the Google Search Analytics API to 25,000 results.
Link: https://www.seroundtable.com/search-console-search-analytics-api-max-results-26045.html
Word Count: 214

NLP's ImageNet moment has arrived

Big changes are underway in the world of Natural Language Processing (NLP). The long reign of word vectors as NLP’s core representation technique has seen an exciting new line of challengers emerge: ELMo[1], ULMFiT[2], and the OpenAI transformer[3].
Link: https://thegradient.pub/nlp-imagenet/
Word Count: 2895

Using page speed in mobile search ranking

Update July 9, 2018: The Speed Update is now rolling out for all users. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.
Link: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
Word Count: 213

Modeling User Journeys via Semantic Embeddings

Etsy is a global marketplace for unique goods. This means that as soon as an item becomes popular, it runs the risk of selling out.
Link: https://codeascraft.com/2018/07/12/modeling-user-journey-via-semantic-embeddings/
Word Count: 1671

Setting up redirects

Traditionally URL redirects had to be configured on the webserver level. Nowadays most common Content Management Systems offer at least basic support for configuring URL redirects.
Link: https://www.contentkingapp.com/academy/redirects/
Word Count: 431

Recurrent Neural Networks

take sequential input of any length, apply the same weights on each step, and can optionally produce output on each step. Overall, RNNs are a great way to build a Language Model.
Link: https://www.codementor.io/james_aka_yale/recurrent-neural-networks-the-powerhouse-of-language-modeling-jznzyaxfj
Word Count: 262

Pity the self-driving car that has to figure out whether you’re going to cross the road.

Driving in a busy city, you have to get good at scrutinizing the body language of pedestrians.
Link: https://www.wired.com/story/why-did-the-human-cross-the-road-to-confuse-the-self-driving-car/
Word Count: 1029

Lazy Loading Images and Video

The portion of images and video in the typical payload of a website can be significant. Unfortunately, project stakeholders may be unwilling to cut any media resources from their existing applications.
Link: https://developers.google.com/web/fundamentals/performance/lazy-loading-guidance/images-and-video/
Word Count: 4201