Our Favorite Posts Of Last Week (May 27, 2018)
The importance of transparency and understanding risk in link building
The most important part of the relationship between you and your link builder might not be what you think. You want them to follow Google’s guidelines (or you might not care) and build great links.
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NLP word representations and the Wittgenstein philosophy of language
I made an introductory talk on word embeddings in the past and this write-up is an extended version of the part about philosophical ideas behind word vectors.
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See what the world is searching for with the updated Google Trends
Google Trends has become a key part of journalistic storytelling, giving reporters everywhere an insight into search trends across the world.
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You can verify if a web crawler accessing your server really is Googlebot (or another Google user-agent). This is useful if you're concerned that spammers or other troublemakers are accessing your site while claiming to be Googlebot.
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Lazy Loading Images and Video
The portion of images and video in the typical payload of a website can be significant. Unfortunately, project stakeholders may be unwilling to cut any media resources from their existing applications.
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A simple spell checker built from word vectors
If you have heard of word vectors, you will probably know they enable a type of algebra on words. So, for example, What is less well known¹ is that you can use the same word vector algebra to fix spelling mistakes.
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Advances in Semantic Textual Similarity
The recent rapid progress of neural network-based natural language understanding research, especially on learning semantic text representations, can enable truly novel products such as Smart Compose and Talk to Books.
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Ask the SMXpert: SEO markup and structured data
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from moderator Chris Sherman.
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